Parks Associates has announced that its latest research shows 47% of US internet households now own a security solution, either a system or a security device.
According to the company, the research firm will host the CONNECTIONS virtual roundtable, Intelligence Over Hardware: Security Meets Smart Tech, in partnership with Ubiety Technologies, on August 12 at 12 PM CT, to discuss strategies for security providers to differentiate their offerings by leveraging AI and software-driven solutions that can accurately interpret and respond to real-world conditions.
The Roundtable will feature Keith Puckett, Founder and CEO of Ubiety Technologies and executives from ADT, Brinks Home, Evolution Digital and Hotwire Communications.
The discussion will highlight Parks Associates’ security and monitoring research and address how advanced AI technologies are unlocking new value and ensuring relevance and value for the next generation of security solutions.
Elizabeth Parks, President & CMO, Parks Associates commented: “Technologies like intelligent presence detection, contextual awareness and adaptive learning transform traditional security systems into smart, responsive platforms that anticipate user needs, reduce false alarms and deliver expanded and new experiences.
“AI-driven security platforms empower monitoring centers and dealers to serve customers better and minimize unnecessary use of emergency response teams,” Parks concluded.
Keith Puckett, Founder and CEO of Ubiety Technologies stated: “Customer expectations in residential security are evolving fast and presence intelligence is set to become the cornerstone of value for the next generation of buyers.
“Ubiety is leading this shift with an AI-powered platform built for the future. We’re not just adapting to change we’re defining it, as we set our sights on empowering the next 30 million homes with smarter, more intuitive security,” Puckett added.
Elizabeth Parks, President & CMO, Parks Associates, will moderate the panel, featuring leading executives in connectivity and security solutions: