ACRE is now acre security, with the company announcing that its new identity is the next step in a series of initiatives as it becomes a single operating entity.

According to the company, the move represents its product brands coming together to create fluid solutions that are agile and responsive to the industry’s evolving needs. Acre security says its reimagined brand identity better reflects its renewed purpose: to eliminate customer risk with their expertise and experience. 

Acre says the rebrand also reflects a unified approach to serving customer requirements with a single portfolio that can be delivered in three ways, via the cloud, through an on-premise installation or a hybrid approach. 

“The introduction of our new brand identity is one more milestone in the evolution of acre security,” said Don Joos, CEO of acre security. “One that better positions us to serve the unique, challenging and continually evolving needs of the market.”

The company showcased its new brand, messaging and suite of solutions at ISC West 2023.