American Direct names new President and CEO

Leadership concept - new American Direct CEO

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American Direct Procurement, LLC, a US-based distributor of doors and related hardware, has announced Lance Simpson as the company’s new President and Chief Executive Officer (CEO).

Leadership role

The company says that effective immediately, Simpson has assumed day-to-day leadership and succeeds American Direct’s Founder, Byron Whetstone, who will continue to serve on the company’s Board of Directors and remain involved in shaping the strategic vision of the business.

American Direct says that Simpson is a proven executive with an excellent track record across multiple companies in the industrial distribution sector.

Prior to joining the company, he served as Chief Operating Officer of Cook & Boardman, where he helped triple revenue over four years through both organic initiatives and acquisitions.

Over his more than 30-year career, Simpson has held various leadership positions at several businesses with over $1 billion in revenue, including Crescent Electric Supply, HD Supply Waterworks and Hughes Supply.

Unlocking potential

“I’m incredibly honored to have the opportunity to lead American Direct through its next phase of growth and success,” said Simpson.

“I have known Byron and the company for a very long time and believe American Direct is uniquely positioned in the industry given its established focus on addressing the convergence of hardware and technology.”

“As I reflect on what we’ve built since the early-1990s, I am excited to welcome Lance into our American Direct family,” said Whetstone.

“He is a proven executive, a top leader in our industry and is the perfect fit for our business as we continue to execute on an exciting growth opportunity.”

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