Belden has revealed its new corporate brand identity that it says highlights its transformation into a comprehensive network and data infrastructure solutions provider.

These solutions help to address automation and smart infrastructure challenges across industries and aid customers in avoiding missed connections in their networks and data.

The company says that the repositioned brand highlights Belden’s evolution through new messaging, an updated logo and visual identity and a redesigned website.

“An exciting milestone”

Ashish Chand, President and CEO, Belden commented: “Making connections has been our purpose from the beginning in 1902.

“This rebrand reflects our commitment to providing complete connection solutions and is an exciting
milestone in our continued evolution,” Chand added.

The importance of Belden’s connections

Belden says that in a world increasingly dependent on information, the connections it makes are vital.

They allow disparate systems and networks to talk to each other and people and technologies to work together in harmony.

They also provide a link between what is and what could be, unlocking new possibilities and enabling innovations both big and small. 

“A safer, smarter and more prosperous future“

“Organizations today demand a reliable and secure flow of information, whether it’s for keeping production equipment running, treating patients or driving business transformation.

“But risks from signal loss to security threats can disrupt this flow and missed connections can cost an organization money, time, productivity and opportunity.“

Chand concluded: “At Belden, we make the connections that keep information moving to enable a safer, smarter and more prosperous future.”