BEYOND Insights has announced the appointment of Margie Gurwin as Vice President, Market Strategy.

Gurwin will lead the company’s practice focus on supporting the physical security industry.

Margie Gurwin

She brings decades of experience as a marketing lead and consultant for various manufacturers and service providers in the security industry and has helped companies drive growth and differentiate their brands.

Gurwin’s deep knowledge of the physical security market, her active involvement in industry associations and a proven track record of delivering impactful campaigns makes her a suitable lead BEYOND Insights’ efforts in this sector.

In addition to her new role at BEYOND Insights, Gurwin will continue as Owner and Principal of Content Creation Partners, a firm specializing in content development and strategic storytelling.

Her combined expertise in marketing and content creation allows her to help clients leverage research and insights as a foundation for thought leadership and other marketing content.

“Their goals align perfectly”

John Bekier, CEO, BEYOND Insights commented: “We are thrilled to welcome Margie to our leadership team.

“Her innovative approach to market strategy and her passion for helping companies in the physical security industry achieve their goals align perfectly with our mission.

“We’re confident Margie’s involvement will be instrumental in advancing our clients’ success.”

BEYOND Insights

BEYOND Insights’ physical security practice offers tailored quantitative and qualitative research studies that the company says that it reduces risk and drives sales.

Its team of researchers is highly skilled at transforming data into actionable insights.

Under Gurwin’s leadership, the practice aims to help security clients navigate an increasingly complex and competitive industry landscape with guidance from research professionals who understand the marketplace and industry-specific challenges.

“Meaningful engagement”

Gurwin commented: “I am honored to join BEYOND Insights and lead its efforts in the physical security space.

“The industry is evolving rapidly and companies need innovative and strategic partners to help them stand out and adapt.

“Market insights can help companies sell more products and services, sell more profitably and provide the foundation for thought leadership and marketing content that drives meaningful engagement.

“I look forward to collaborating with our clients to drive results and position them for long-term success,” she added.