Developer and manufacturer of innovative radio frequency identification (RFID) products, ELATEC, has announced the appointment of Sarah Bowling as its new Vice President of Business Development and Marketing.
According to the company, Bowling will play a pivotal role in driving its growth strategy by aggressively expanding its customer base in the Americas.
ELATEC says that Bowling’s primary objective will be to collaborate with the territory sales team.
She will assist in targeting account identification, developing customer-specific engagement plans and guiding the team through initial opportunity engagements.
ELATEC highlights that with an impressive career spanning senior management and VP-level roles at prominent companies such as Tyco Security, WaveLynx, Eagle Eye Networks, Zerv and SAFR, Bowling brings a wealth of experience to ELATEC.
Her expertise includes building enterprise client bases, creating custom pricing packages and developing solutions for clients across various verticals.
“We are excited to have someone of Sarah’s caliber leading our business development and marketing efforts,” said Paul Massey, CEO of ELATEC.
“Her extensive experience and impressive network will undoubtedly drive ELATEC‘s continued success.”
Bowling currently divides her time between Los Angeles, California and Vancouver, Canada and will report directly to Massey.