FF Group has announced that it has chosen ISC West 2025 as the platform to introduce its on-camera license plate and vehicle recognition software to the North American market.

CAMMRA AI from FF Group brings license plate recognition (LPR), leveraging advanced AI technology onboard a camera to serve modern traffic management, smart city and law enforcement markets.

FF Group will exhibit at Booth #17141 at ISC West, which is set to be held 2-4 April in Las Vegas.

CAMMRA AI – Newport, Rhode Island

FF Group works across Europe, the Middle East and Australia providing its AI-powered road safety and management solutions.

With its ISC West debut of CAMMRA AI, FF Group has expanded into the broader North American market, where it is already in use in places such as Newport, Rhode Island, a seaside community known for its high volume of traffic and parking issues.

The city is using the CAMMRA AI LPR software with cameras from Axis Communications to recognize vehicle details, such as make, model and plate, which then merges the vehicle data with speed from Axis Radar technology.

The city of Newport is also using CAMMRA AI in conjunction with acoustic monitors from Sorama to detect loud vehicles.

“Greater reliability”

Alex Osypov, Chief Executive Officer, FF Group commented: “We are very pleased to introduce to the US market our dedicated approach to AI on the edge, which dramatically improves LPR functions by increasing the accuracy of recognition.

“This allows LPR cameras using our software to function much more effectively in different environmental conditions, reduces installation and infrastructure costs and offers greater reliability to the LPR solution,” Osypov concluded.

CAMMRA AI

Powered by five Convolutional Neural Networks (CNNs), CAMMRA AI brings LPR and Make Model Color Recognition (MMCR) into a single, unified application for sophisticated tracking and analysis of vehicle behavior.

This software ensures accuracy and speed, processing vehicle data directly at the camera edge, reducing reliance on server or cloud-based resources and providing more efficient, scalable results, the company notes.

Unlike traditional LPR solutions, CAMMRA AI goes beyond simple license plate recognition and optical character recognition.

CAMMRA AI is embedded in Axis cameras.