GardaWorld Security has agreed a multi-year partnership with the Dallas Cowboys, to provide security services at The Star in Frisco.
Additionally, BEST Crowd Management (“BEST”), a GardaWorld company and provider of crowd management and event security services, will also continue to provide guest services at AT&T Stadium, home of the Cowboys and many of the world’s largest events and touring shows, as it has since 2022.
BEST will add the provision of event security and 24/7 security services at the stadium as of April 1, 2024.
“At GardaWorld, our people share a commitment to values of trust, integrity, respect and vigilance and it is a privilege to join forces with the iconic Dallas Cowboys, an organization that also has these winning attributes,” said Prentice Robertson, President and Chief Operating Officer, GardaWorld Security Services – US.
“As an official sponsor, we are committed to continuing a tradition of excellence for both organizations by fortifying the team’s success on game days while also supporting their impactful initiatives off the field.”
As part of this partnership, GardaWorld Security and the Cowboys will collaborate on philanthropic projects, combining the influence of both GardaWorld Security and the Cowboys to create a positive impact on the community.
“Security and safety are paramount to the Dallas Cowboys and our venues,” said Brain Bethea, General Manager at The Star in Frisco.
“We’re confident in our partnership with GardaWorld and that’s the foundation that’s expanded our relationship at our venues.
“We look forward to elevating our long-standing relationship with GardaWorld as they look to perform at the highest level every single day.”