Genetec to showcase latest innovations at NRF PROTECT 2025

Genetec has announced that it will showcase its latest advancements in cloud-managed physical security at NRF PROTECT 2025.

Genetec stated that its showcase will include:

• Security Center SaaS
• Genetec Cloudlink 210
• A range of solutions designed to help retailers modernize security operations, reduce complexity and enhance protection against emerging threats

Security Center SaaS

Genetec will showcase its solutions at Booth #772. The company will showcase its unified physical security solution that allows retailers to secure, monitor and manage distributed store locations through a centralized, cloud managed platform.

Built to support fully cloud-based and hybrid deployments, Security Center SaaS unifies access control, video management, forensic search, intrusion monitoring, automation and many other advanced security capabilities, giving security teams real-time visibility and control across their entire footprint.

Genetec states that retailers can benefit from:

• Centralized oversight of multiple locations, enabling teams to monitor and manage systems from anywhere with an internet connection
• Simplified deployment and updates without on-site IT support – ideal for small or remote locations with limited technical staff
• Automated intrusion management features, such as scheduled arming/disarming, badge-based activation and first-in, last-out logic, help ensure consistent protection without requiring manual processes at each site
• Real-time alarm verification through integrated video and automated responses that reduce false alarms and support rapid incident resolution, regardless of the site’s location

Genetec Cloudlink 210

The company will also showcase the Genetec Cloudlink 210, a cloud-managed appliance that enables retailers to consolidate video management, access control and intrusion management into a single device.

Cloudlink 210 simplifies the management of multiple locations by reducing hardware complexity and offering an intuitive touchscreen interface for on-site monitoring without the need for specialized staff.

The device’s open architecture ensures seamless integration with existing security hardware. Retailers can use existing cameras, intrusion panels and access control readers and connect them to the cloud without requiring a complete hardware overhaul, the company adds.

Genetec states that Cloudlink 210 also strengthens cybersecurity with automated updates and network isolation.

Retailers stay protected with the latest security patches and new functionalities while having the option to isolate untrusted or outdated devices on a separate network, ensuring their security data and their broader network remains safeguarded.

“A powerful combination”

Scott Thomas, National Director for Signature Brands, Genetec commented: “Retailers continue to face challenges of organized retail crime (ORC), shrink and in-store violence.

“With Security Center SaaS and Cloudlink 210, they have a powerful combination of centralized management and flexible, cloud or hybrid deployments.”

Thomas concluded: “These solutions help retailers modernize their security operations across all locations – without replacing existing hardware – so they can combat threats while improving overall efficiency.”