GLSA rolls out new website, logo and renames to Life Safety Alliance

LSA rebrand - GLSA now known as Life Safety Alliance

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The former Global Life Safety Alliance (GLSA) has announced that it will now be known as the Life Safety Alliance (LSA).

The Alliance, formed in 2018 by some of the most recognized individuals in the security industry, is a not-for-profit organization open to all members of the security and life safety community to foster global networking and cooperation.

LSA says that it has continually promoted its vision of advancing the field of life safety to a global audience.

In that spirit of international collaboration, its members work to share knowledge and promote best practices across the industry, building resources for the community on a new website.


Along with the new site, LSA says that a new logo has been rolled out to support the simplified name.

“We are delighted to roll out our abbreviated name and redesigned logo,” said Life Safety Alliance President Michael Gips of Global Insights in Professional Security (GIPS).

“While we have always been and will always be, globally focused, we feel this new brand more effectively portrays our evolution as an Alliance.

“This effort also provides the perfect platform to support our new mission – to bring everyone in the life safety and security industry together, while curating and amplifying content from around the world.”

Educational resources

LSA highlights that new assets are being added to its website on an ongoing basis.

These include curated whitepapers on doing business in Latin America, as well as a new series of webinars and podcasts that will be posted in the Online Media page of the website.

This month’s podcast features board members Peter Raymond of P. Raymond Inc. Consulting and CANASA (Canadian Security Association) Executive Director Patrick Straw discussing aspects of doing business abroad.

Upcoming topics include security issues in secondary and higher education, new threats for religious institutions and houses of worship and security career awareness through higher education.

With access to their network of top life safety authorities and global security professionals, the Alliance says that it offers knowledge of current and emerging best practices, emergency systems and infrastructure, educational resources, compliance requirements and trends in technology innovation/adoption.

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