Hanwha Vision has confirmed that it will not raise prices on its surveillance technologies despite rising tariffs and market disruptions.
The company says that it will absorb any additional costs created by tariffs on components integral for manufacturing surveillance cameras and devices, adding that supporting dealers and end users is the highest priority, especially in the face of uncertain economic and market conditions.
Hanwha emphasizes that its price-lock guarantee helps dealers maintain healthy profit margins and confidently present competitive bids without having to worry about constant updates due to price changes.
Eliminating the difficult question of price increases also helps to drive new quote requests and spark more conversations about new partnership opportunities.
CH Ha, President of Hanwha Vision America commented: “Our partners need support, not surprises.
“Their focus should be on choosing the right surveillance technologies without the distraction of tariff-induced price hikes potentially disrupting their business models and project plans.
“By clearly communicating price clarity, we’re building long-term confidence in our partner relationships while protecting their margins,” Ha concluded.
According to Hanwha Vision, many companies are raising prices and adjusting their go-to market strategies to counter the effects of tariffs, which include:
Hanwha Vision states that its pricing policy emphasizes the importance of aligning business strategies with a manufacturer that prioritizes stability and support for the long term.
“Our prices will stay put. We’ll work with you to protect your margins,” CH Ha added.