Latch, Inc. has announced plans to rebrand to Door.com with an expanded vision of unlocking the potential of the Honest Day’s Worker.

The company says it plans to maintain its focus on its core access control business under the Latch brand, while launching additional brands under the Door.com umbrella.

The new Door.com brand is expected to officially launch in 2024.

Access control

“The door is where the Honest Day’s Worker meets their customer and where Latch products and services provide best-in-class access control solutions,” said Jamie Siminoff, Chief Doorman.

“I’ve spent the last decade of my career focused on the front door as the gateway to the community and I’m proud to now unlock the door for our critical Honest Day’s Workers and their businesses.

“We’re here to invent and build and we won’t stop until we deliver a platform that improves the lives of every service provider and building operator.”

Latch says that with a user-friendly, end-to-end platform that simplifies day-to-day operations, delivers financial freedom, increases efficiency and improves support, Door.com empowers Honest Day’s Workers to manage and grow their businesses on their terms.