Latch has announced that it has officially rebranded as DOOR, marking its transformation into a comprehensive platform for access, automation and building operations.
According to the company, the new identity reflects DOOR’s expanded mission to deliver building intelligence that helps properties think ahead, reduce complexity and quietly improve life inside.
Dave Lillis, CEO, DOOR commented: “This is more than a rebrand. It reflects the clarity, purpose and momentum behind DOOR.
“We’ve taken what we’ve learned, strengthened our foundation and focused on building what’s next. We’re not just helping buildings open, we’re helping them think ahead.
“DOOR is here to set a new standard in building technology that delivers where it matters most,” Lillis concluded.
Where Latch introduced category-defining access hardware, DOOR now offers a tightly integrated platform that connects hardware, software and automation to streamline operations and support owners and operators at scale.
DOOR says that the recent updates include a redesigned DOOR App that brings smarter living to residents through keyless access, smart home controls and on-demand services, all in one intuitive experience.
Paired with DOOR OS, the operating system for smarter properties simplifies building operations behind the scenes.
From automating vacant unit settings to streamlining move-ins and access permissions, DOOR highlights that it delivers a connected experience for both residents and operators.
While the brand has changed, the company explains that the underlying systems trusted by customers and residents remain foundational.
DOOR is building on its reputation for best-in-class smart locks and access control, continuing to support and develop its hardware offerings as part of a fully integrated platform.
The company says that it is also expanding its product suite to include Smart Home devices that enhance everyday living and operational efficiency.
Customers can expect continuity in service, with future enhancements delivered through DOOR-branded experiences designed to connect hardware, software and automation in a single system.
As building owners and operators face rising complexity, tighter margins and fragmented systems, DOOR offers a more connected and intelligent path forward.
Rather than layering on more tools, DOOR unifies access, automation and operations into one platform.
DOOR states that it’s built to simplify the day-to-day, elevate resident experience and give operators the visibility and control they need to run smarter buildings.
Joey Letchinger, Principal, JDL Development explained: “We’ve evaluated smart access solutions globally and haven’t found a better combination of hardware and software than what we’ve had with Latch.
“It’s become standard across our developments.
“With DOOR, that foundation is evolving into something even more powerful and we’re excited to keep building with a platform that reflects where the industry is going,” Letchinger added.