Nice has announced Danielle Karr as its new Vice President of Marketing for North America.

The company notes that this move will enhance the support of its partner programs and drive new, innovative marketing plans to expand the company’s North American footprint.  

Previous employment

With an extensive career spanning Vivint, Control4, Snap One and more, Karr brings experience and a proven track record of creating engaging, customer-centric marketing strategies.

Her expertise in building meaningful connections with partners and delivering impactful campaigns will further strengthen the company’s dedication to empowering the dealer network for Nice. 

“Fresh energy”

Emanuel Bertolini, CEO, Nice North America commented: “Danielle’s deep understanding of our industries and her passion for supporting partners make her the perfect fit to head marketing for Nice North America.

“Her leadership will bring fresh energy and a partner-first approach that ensures our dealers have the tools, resources, and strategies to excel and grow their businesses,” concluded Bertolini.

“Drive their growth and amplify the value”

Danielle Karr, Vice President of Marketing, Nice North America stated: “I am excited and honored to lead the Nice North America Marketing team and collaborate with our partners to create marketing strategies that drive their growth and amplify the value they deliver to customers.

”My goal is to ensure every partner feels equipped to succeed in an evolving market,” she added.

The company’s focus

Under Karr’s leadership, the Nice North America marketing team will focus on delivering innovative resources, creating campaigns that drive demand and building on the company’s reputation for offering high-quality, partner-focused solutions.

The company notes that for partners, this leadership transition signals a continued commitment to providing actionable tools, impactful marketing campaigns and the support they need to thrive in competitive markets.