ProdataKey has strengthened its Executive Team by promoting Dallan Labrum to Executive Vice President of Sales, Brach Bengtzen to Vice President of Marketing, Evan Orme to Chief Technology Officer and hired Brian Cropper as Chief Financial Officer.

As Executive Vice President of Sales, Labrum will continue to lead revenue growth through expanded integration and channel partnerships and the pursuit of new vertical markets for PDK solutions.

During his seven years with ProdataKey, Labrum has nurtured a passionate, partner-centric sales culture, earning the company the highest levels of partner loyalty, customer satisfaction and multiple industry honors, the company says.

Bengtzen, Vice President of Marketing, has served ProdataKey in various marketing, sales and leadership roles since joining the company in 2017.

His deep-rooted understanding of the customer mindset and facility for communicating PDK’s value proposition has been instrumental in building the PDK brand.

Key members of the executive team

Orme, Chief Technology Officer, has held engineering leadership roles within the company since 2019 and has personally guided the development of the many hardware and software innovations that distinguish PDK solutions.

The company’s newest generation of products – the RED high-security line of OSDP-compliant hardware and soon-to-be-released PDK.io 2.0 cloud platform – has been overseen during his tenure.

Cropper, ProdataKey’s newly appointed Chief Financial Officer, joins the company following decades of experience directing financial operations and business strategies for established companies and start-up ventures.

At ProdataKey, he will spearhead the company’s financial, operations and supply-chain management.

Customers can rely on ProdataKey

“We are excited to welcome Brian to the ProdataKey team and to announce the promotions of Dallan, Brach and Evan,” said Evan Tree, CEO and President, ProdataKey.

“These appointments reflect our commitment to investing in our people and technology. In joining Brad Baldwin, our Vice President of Product and me, we are equipped with an incredibly talented executive prepared to keep PDK an industry leader, providing the market with relevant and innovative solutions for the foreseeable future.

“This team’s collective vision, insights and proven leadership ensure that ProdataKey and those who rely on us for their security, safety and livelihood are in the best of hands.”