Pye-Barker Fire & Safety – a life safety and security services provider in the US – has launched its updated branding, revealed on 24 June during the NASCAR Xfinity Series race at the Nashville Superspeedway on a sponsored car.
According to the company, its rapid growth has required a redesign of its logo to better align with the full-service company it has become. Founded by as a fire protection and life safety equipment supply company in 1946, the business has become a leader in security systems, video surveillance, intrusion detection, access control, fire and burglar alarms, fire extinguishers and more, employing over 5,000 team members across more than 160 branches nationwide.
The company says that its aggressive growth strategy has enabled it to acquire more than 100 industry partners.
“Much like NASCAR, Pye-Barker is rooted in tradition but with our eyes on the road ahead. This new logo celebrates where we’ve been and where we’re going,” said Bart Proctor, CEO of Pye-Barker.
“Our rebrand reflects a unified company that dominates the US market in fire protection, life safety and security. Over 100 companies have chosen to join the Pye-Barker family and they all deserve to feel represented in our branding.”
“We’re grateful for our partnership with Pye-Barker and their ongoing support for our sport,” said Steve de Souza, Executive Vice President of Xfinity Series and Development for Joe Gibbs Racing. “It’s exciting that they’ve chosen race day in Nashville and John Hunter’s No. 20 car to debut the new branding.”