SJA hears exclusively from Tim Purpura, VP Global Sales & Marketing and Jordan Andrews, Domestic Sales Manager for Morse Watchmans.
In this exclusive, both Purpura and Andrews explore the importance of maximizing security technology intelligence as we look ahead to 2026.
TP: Mechanical keys may be common, non-automated security objects, yet when they are secured and tracked through electronic key control systems, which we invented over 3 decades ago, customers receive powerful, data-driven information that creates business operations efficiencies.
While security needs and security technologies are evolving and changing, enterprises must keep pace to ensure profitability and competitive viability.
Morse Watchmans is here to educate customers about how they can use intelligent key control data for business strategies.
JA: Morse Watchmans is part of our parent company Touchpoint, Inc.’s intelligent inventory management portfolio.
Through our relationships and conversations with our customers, we know that security for keys is important to them, but there is a much greater narrative.
Customers are actively seeking smarter and better ways to run their businesses to maximize profitability. Our customers benefit from our KeyWatcher systems through powerful data that provides intelligence and accountability that allows enterprise leadership to maximize productivity, optimize workflows and reduce expenses.
TP: Intelligence occurs with every key transaction. Authorized users are pre-programmed into the key control system to use only specific keys during specific times and other customizable criteria.
Every key removal and return is tracked and recorded leaving an audit trail of activity that provides information about the footprint of individuals throughout the enterprise and what areas of the building they accessed and when.
The data provides intelligence, insight and information that business managers can utilize to reduce redundancies and costly inefficiencies.
JA: By eliminating manual sign-out sheets with unsecured key storage and by using electronic key control systems, enterprises gain immediate access to business intelligence and stronger security.
The audit trail of recorded key transactions with electronic key control adds value to enterprise management. Costly security incidents are reduced, and data and information provide accountability for organizational actions, which leads to ways of working smarter while finding ways to reduce waste and increase profitability.
TP: By analyzing key control data, enterprise leaders gain more visibility into daily operations to detect patterns of activity. For instance, these patterns may tell them how many times specific employees have accessed a restricted area of the building and the assets that reside within and whether the activity is routine and consistent with their assigned duties or unusual and excessive.
The data analysis provides insight into whether adjustments need to be made in access control to the keys for these areas. If assets are misused or missing, the audit trail provides information about who last accessed the area.
Through this insight, business operations leaders have opportunities to boost security as well as make workflow improvements.
JA: Intelligent data gathered by key control systems is a major component to a suite of information when all security technology systems are integrated and synchronized.
When all the systems are working together, there is more insight to detect routine use versus patterns and behavior that require investigation.
For example, if a company fleet vehicle is stolen, the key control audit trail will show who had the key or fob in their possession before the vehicle went missing, video surveillance and access control systems will also provide a forensics timeline that can help reveal a suspect.
TP: Let’s take educational campuses for example, an important core market for our KeyWatcher systems. We work with many major US universities that have multiple key control systems spread throughout multiple buildings, across campus and often across city miles.
By networking and centralizing their key control systems and integrating them with their other security systems, the synchronized real-time security data assists them with not only security but also accountability, productivity, reduced costs and streamlined operations.
JA: Networked and centralized key control also allows satellite and global locations into the fold where insight into key control usage is immediately available and administrators can make immediate access control changes from anywhere remotely when needed.
Key control data and intelligence are always available. The benefits of intelligent data from our KeyWatcher systems also extend to our other core market customers, such as gaming, casinos and hospitality properties.
Any of our customers who have KeyWatchers have business intelligence immediately available to them.
TP:Â It is hard to say currently what the full impact artificial intelligence will have in the security industry. When AI is used safely and productively then we will no doubt see amazing advances in the security industry and for security technology companies over the next ten years and our research and development team will keep pace with customer needs.
Keys will always be an important layer of security and electronic key control will provide AI-related security features and benefits in future years to come.
JA:Â Customers want and need tangible and proven security solutions for their keys. As the developer and inventor of electronic key control, Morse Watchmans will continue to listen to our prospects and customers, nurture those relationships and continue to deliver robust key control technology based on what they want and need.
Ultimately, Morse Watchmans will provide AI-related developments in electronic key control that will continue to deliver business intelligence for enterprise security and business operations.