Xtract One Technologies has announced a partnership with the Wisconsin Center District (WCD) to implement its SmartGateway threat detection system at all entrances of Baird Center, Wisconsin’s largest convention center.

Baird Center, owned and operated by WCD, is currently undergoing a $456 million expansion set to unveil in May 2024.

According to the company, this three-year partnership serves as its first with a convention center.

Security screening

The company says that its SmartGateway threat detection system discreetly and accurately scans patrons for weapons and prohibited items upon entry, enabled by artificial intelligence (AI)-powered sensors that detect threats without the need for guests to remove personal items from their person.

“From public safety and flexible meeting spaces to robust Wi-Fi and sensational food and beverage options, the expanded Baird Center is dedicated to providing a second-to-none experience for our clients and guests,” said Marty Brooks, CEO of Wisconsin Center District.

“In partnering with Xtract One, we’ve found a mission-oriented company that aligns with our values to Be Bold. Be Proud. Be Experience Obsessed.

“We’re looking forward to working with their team to set the bar that much higher for forward-thinking event security in Milwaukee.”

Threat detection

“We’re excited for the city of Milwaukee to experience live events like never before with SmartGateway,” said Peter Evans, CEO of Xtract One.

“As we expand our addressable market, with purpose-built innovation to serve the diverse needs of each market segment, we are pleased to deliver our first of convention center agreements and look forward to more.

“This marks a significant step in expanding our scope of forward-thinking customers.

“We look forward to contributing to the success of WCD and Baird Center in setting a new standard of security and innovation for the greater Milwaukee community.”